The year 2021 has arrived and the marketing world is still in a state of flux.
As a marketer or business owner, you’re probably looking at what’s new in marketing this year. While the KOVID-19 pandemic is crippling the economy, chances are you’re putting your marketing on pause as well. But with the economy picking up across the country and around the world, it’s time to open your marketing wallet and start spending.
But what will you spend your marketing budget on? Will you be investing in past marketing strategies?
Things change and you better adapt to the times. Here are the marketing techniques that will make a difference this year.
Focus on digital marketing
Digital marketing, of course, has been booming since the beginning of the new millennium. Although spending on digital advertising will have surpassed spending on traditional advertising by 2020, traditional advertising still leads the world.
In 2020, digital advertising will finally take center stage. Communications managers have gradually increased spending on digital advertising and reduced spending on traditional advertising, but now we will see a dramatic increase in digital advertising budgets. As the coronavirus spreads, print media will continue to shrink, dealing a severe blow to the already shrinking traditional advertising industry.
So if you’ve always split your marketing budget almost equally between traditional and digital marketing, 2021 should be the year to go all digital. Preferred PPC advertising, social media advertising and search engine optimization.
Check out this guide to digital marketing during COVID for more tips and information.
Virtual event marketing
If you’ve never hosted a virtual event for your business before 2020, you should definitely do so.
While in-person events are slowly making a comeback and will increase throughout the year, there is still plenty of room for virtual events in 2021 and beyond. The coronavirus has drastically changed our way of life, and we are used to doing almost everything online.
Many of your customers will feel more comfortable at virtual events than in person. Make sure you optimize your virtual events for marketing.
Word of mouth never goes out of style.
Over 90% of customers trust the word of a friend. That will never change, really.
As a business owner, you need to consider the role of word-of-mouth marketing in your success. You want a new customer to recommend your product or service to their friends.
The problem with word of mouth marketing is that there is no direct way to apply it. If you can tell the customer to come back with their friends, you better offer them an exceptional experience that will naturally encourage them to share it with their friends.
Choose marketing strategies that will bring you success.
After a difficult 2020, things are improving again in 2021. As a business owner, you shouldn’t be caught off guard when it comes to marketing. Invest in the right marketing strategies and you are likely to get great results.
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