The COVID-19 pandemic has changed the way we do just about everything, and that includes sports betting. When the pandemic hit and most traditional sports were abandoned, there was one sport that resonated with gamblers: Russian table tennis.

Another sport bet on was e-sports, which began to gain a following among hard-core bettors who no longer participated in an NCAA, NBA, NHL or MLB tournament. The fact that some of the masses of sports bettors bet on people playing video games certainly helped when some of the mainstream leagues like the NFL, NBA, MLB and NASCAR started hosting their own athletes who competed in eSports to control virtual versions of themselves.

The foresight of the online betting sites has also paid off in this case. All of the online sports betting sites you find on VegasBetting.com have been offering e-airport betting since before the pandemic. If betting lines are available, regular sports bettors can easily turn into eSports bettors.

While major sports have returned to the playing field, the marriage to eSports is not yet complete. In fact, it went the other way. Many old-school sports institutions are now realizing the inherent value of having a presence in the eSports market and are making great efforts to get ahead in this brave new world for them.

Partnerships in entertainment ESports

One of the most prominent players in the world of e-sports betting is ESports Entertainment Group. Esports Entertainment Group, based in Malta, is a licensed online gaming company focused on the rapidly growing world of professional video games. It is also the only export company currently listed on NASDAQ.

As the operator of vie.gg, a sports betting agency that focuses entirely on e-sports betting, ESports Entertainment Group has worked with more than 190 e-sports teams. At the same time, close links are being established with the world of professional sport.

Since late last year, the company has partnered with two NFL teams and one EPL team.

In December 2020, Esports Entertainment Group entered into a multi-year partnership with the Philadelphia Eagles of the NFL. As part of the agreement, an Esports Entertainment Group will be formed to organize and host eSports tournaments for the Eagles.

This innovative partnership with Esports Entertainment Group provides an excellent opportunity to expand our presence in a growing market and create new experiences for Eagles fans, said Catherine Carlson, senior vice president of revenue and strategy for the Philadelphia Eagles.

In February, a similar multi-year deal was reached with the Baltimore Ravens of the NFL. As part of the agreement, the company will host Esports tournaments for the Ravens on its Esports Gaming League (EGL) platform every two years. This is the first collaboration between NFL teams and the eSports tournament provider.

In November 2020, Esports Entertainment Group signed an agreement with English Premier League club Arsenal to manage the Gunners’ Pro Evolution Soccer team in the eFootball League. eFootball.The league is an esports tournament for athletes of all levels and consists of two main divisions: eFootball.Pro, a professional tournament for elite esports players, and eFootball.Open, an amateur tournament open to all participants.

Esports Entertainment Group is also offering a player bounce in the ePremier League. Football League has partnered with Electronic Arts to launch ePremierLeague.

All this attention is clearly.

The marketing department of every company is desperately looking for a way to connect with young people, as they are their future customers. Nothing has changed in terms of sports betting and electronic games. The audience that follows and bets on e-sports is generally younger than regular gamers. Most of them are men between the ages of 18 and 28.

There are an estimated 350 million game lovers in the world. It is therefore understandable that large sports organizations want to enter this market. Fans of eSports are already betting billions of dollars on their sport worldwide.

More and more NCAA schools are establishing official e-sports teams and even offering scholarships to attract the best players. Ramblings suggests that eSport is also being considered as an Olympic sport, possibly as early as the 2024 Summer Olympics in Paris.

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